**Truly Sustainable Clothing. Guaranteed.**

Discover only the most sustainable clothing from brands that give a sh*t about protecting the world we love. And we'll guarantee it.

No other store guarantees what they sell - we do.

Matty - Founder, HOAP

Discover Truly Sustainable Clothing from the best Brands that put Planet before Profits

The HOAP Greenwash Guarantee

We're here to bring you only the products that help protect the people and the world we all love.

We'll only ever sell products that pass our checks and truly improve the world.

If they are found not to, we'll give all our profit from that item back to you

We do the hard work of finding products that deliver on what you need and are truly sustainable

We check these claims against a strict criteria across the whole supply chain to ensure they aren't greenwashing

We put our money where our mouth - if the product is ever found to be greenwashing, we'll give you all profit from it back

'I used to waste endless hours trying to find cool, sustainable clothes' - not anymore with HOAP.

Luke, 32

London

'I needed a place to find clothes my boyfriends likes. Luckily, he loves the style and I love that the brands use profits to help the planet'

Steph, 35

Hampshire

Buy Sustainable T-Shirts with a GREENWASH GUARANTEE

Discovered. Checked. Tested. Guaranteed.

HELPING OUR AMAZING PLANET

HELPING OUR AMAZING PLANET

Our Mission

Enable Change: Provide people with the necessary information and a trusted platform to make better choices in their lives.

Support Brands who prioritise Planet Before Profits - by shifting share of wallet here, we can change an industry and drive up impact

Imperfect Progress: Encourage continuous purchase improvement without expecting perfection. Small changes compound to significant change

If we achieve this, we have HOAP for the future